23/06/2026
Choosing who you drive for is one of the biggest decisions you’ll make as a private hire driver.
At Alpha, we’ve spent over 40 years building a business that combines industry-leading technology with local knowledge, real support and a loyal customer base.
Here are four reasons why drivers continue to choose Alpha.
1. Keep more of what you earn
With some international ride-hailing apps, commission can reach up to 49% in certain circumstances.
In many cases, the customer pays one price, the driver receives another and the platform takes a substantial cut in the middle.
At Alpha, we do things differently.
Our commission is capped, giving drivers greater certainty over what they earn, while maintaining a fair and transparent pricing structure for both drivers and customers.
The result is simple: more of the fare stays with the driver doing the work.
2. Local drivers serving local communities
We partner with drivers who live and work within the areas we operate.
That means local knowledge, familiar faces and a genuine understanding of the communities we serve every day.
Our drivers aren’t just working in the area. They’re part of it.
3. Real support when you need it
Technology is essential, but sometimes you simply need to speak to a person.
At Alpha, there are no chatbots or automated support systems standing between you and the help you need. When an issue arises, you can pick up the phone and speak directly with our team.
Fast answers. Real people. Real support.
4. A loyal customer base built over 40 years
Anyone can be busy during peak demand.
What really matters is having customers who come back time and time again.
For more than four decades, Alpha has built trusted relationships with local communities, businesses and regular passengers across the region. That loyalty creates consistent demand throughout the week, not just when demand spikes.
It’s the reason thousands of customers continue to choose Alpha every single day.
Industry-leading technology.
Fairer earnings.
Real support.
A loyal customer base built over 40 years.
That’s why drivers choose Alpha.
