02/04/2026
At Goodwin, we’ve never been interested in playing small, after all our mantra is Do Good. Have Fun. Get Wins. This company was built on moonshot goals and on chasing ideas that feel ambitious enough to make you pause before you commit. Because the truth is, the ideas that scare you a little are usually the ones worth doing.
That mindset is exactly what brought us together with Will Goodge.
What started as a conversation wasn’t about running or records. It was about ambition. About setting goals so big they demand everything you’ve got and a whole lot of grit. Somewhere in that conversation, the parallels became obvious. Goodge. Goodwin. Good run. Good win. Different paths, same philosophy. Will just loves to run, and we love to code.
Will had already run across Australia. So instead of repeating the feat, we asked a bigger question: what does the next level look like? The answer was simple and insane all at once—a marathon in every U.S. state. 50 states. 50 marathons. 1 continuous journey and yes, in 20 days.
This isn’t just a run. It’s a logistics challenge. A movement challenge. A proof point that when grit meets the right technology and the right partners, big ideas become executable. Our brokers and operators are central to that story or should we say the leg that makes getting from state to state possible.
We start October 13 in Alaska and Hawaii, then move west to east across the country, stopping at NBAA-BACE in Las Vegas on October 21, and finishing at the New York City Marathon on November 1. Along the way, this will be a Guinness World Record attempt, tracked and shared in real time so everyone can see what it truly takes to do hard things.
If you’re a brokerage or operator reading this and imagining your state as part of the journey, that’s the point. This story is meant to be shared. And we’d love for you to join us in this Guinness World Record attempt.