RFX and Refrigerated Food Express

11/27/2025

10/10/2025

Seventy years of grit, growth, and greatness. From seafood runs in the 1950s to nationwide networks and modern tech, each decade has shaped who we are today. The people, the stories, the miles — they built the foundation of RFX. Here’s to the decades that defined us… and to the new era ahead.

10/07/2025

"Jim Morse’s leadership helped shape the very foundation of who we are today. His commitment to integrity, excellence, and people-first values left an enduring legacy that continues to guide RFX forward" - Nate Lourie, President & CEO

Jim always loved the Company and after a few years of retirement, he wanted to help in any way he could utilizing his 52-year career in logistics. To say we are thrilled to have Jim Morse (aka: Moose) back on the team is an understatement.
Don't worry - "Moose" is still finding time to enjoy his semi-retirement!! He started running back in 1998 and has ran competitively in 147 races including 3 marathons (Boston Marathon twice), 41 half marathons, and everything in between. Jim has even run in all 50 states, Canada, Bahamas, England, Ireland, & Northern Ireland!! He is most proud of the 3 marathons. Except for marrying his bride of 53 years, the birth of their 2 kids and 3 grandkids, the first Boston Marathon was the "greatest thing" he's ever done.
As if that's not enough -- since "retiring," Jim also has a part time job as a certified lifeguard at a major fitness center in town AND has recorded 73 songs as he is the "one man band."

09/25/2025

🚚Through the Years–RFX in the 10’s

🎉"A family grows."- In 2012, RFX celebrated its 60th anniversary and the 25th anniversary of RFX Inc. with a backyard party hosted by Shirley Bellavance, welcoming the Pioneer Transfer team into the RFX family.

📈The acquisition of Pioneer Transfer LLC in 2012 proved to be a seamless and profitable move, expanding RFX’s reach and capabilities.

🌎In 2013, RFX rebranded as RFX Global, venturing into intermodal and international freight. Despite challenges, the effort marked a bold step toward diversification.

💼"A legacy of loyalty."- Annette Zebris Rankin retired in 2011 after 42 years of dedicated service, leaving behind a legacy of excellence in owner operator and carrier settlements.

🏆In 2016, Jim Morse received the TIA Heritage Award, recognizing his outstanding contributions to the transportation industry and his leadership within RFX.

🗝️Diana Rossi, mentored by Jim Morse, was promoted to Vice President and COO in 2017, becoming a key figure in the company’s leadership.

💔"The end of an era.”- In 2018, Jim Morse retired after decades of dedicated service, fulfilling his promise to Tom Welby to protect and grow the company. His departure marked the end of an era for RFX.

09/11/2025

Through the Years – RFX in the 90’s

☎️Stacy McCarthy joined RFX at just 18 years old in 1990 and became a cornerstone of the company, solving problems and supporting operations for nearly 30 years.

🏆Owner operator Harold Groff made RFX proud in 1994, placing 2nd out of 1,500 candidates in the National Owner Operator of the Year contest.

📈The 3R Program launched in 1999, focusing on Recruiting, Responsible Dispatching, and Retention, which significantly reduced driver turnover.

🍖Memphis office manager Regina Hall always made sure visitors got a taste of the South’s finest BBQ at The Rendezvous.

💡RFX embraced technology in the mid-90s. It was a game-changer for the company’s operations.

🧳Tom Welby’s leadership extended beyond RFX as he served in multiple industry roles, including Chairman of the Massachusetts Motor Truck Association and Co-Chairman of the TCA Education Committee.

09/04/2025

Through the Years - RFX in the 80’s
📉 "Change or die." - Tom Welby, 1987. The 80s were a decade of transformation for RFX, as the company faced challenges head-on and emerged stronger than ever. He brought in Jim Morse as a part of the new leadership team.
💻 The 80s marked the end of the Twix machines! RFX embraced technology with Fujitsu hardware and custom - built software, leaving behind manual processes and stepping into the future.
🏆 The first-ever Owner Operator of the Year award was given to Warren “Bud” Candee, who proudly represented RFX for 32 years.
🛠️ The company activated its brokerage license, officially launching RFX Inc. and setting the stage for future growth.
🚛 RFX became the #1 carrier for Coors Brewing Company, distributing refrigerated beer across New England and the Mid- Atlantic.

08/28/2025

Through the Years - RFX in the 70's 🚚

🚛 In 1978, Tom Welby Jr. stepped into the role of President, becoming the 2nd generation owner of RFX.

❤️‍🩹Not only were they facing a period of industry deregulation, the company mourned the loss of Marion Welby, a beloved leader. These challenges almost broke the company, but Tom Jr.’s resilience, and quick thinking led RFX forward in this period of change.

🏠In 1968, Lloyd Chester opened agency offices in Columbus OH and Detroit MI. In 1976, Lloyd’s son, Danny, took over the Columbus OH operation and after 47 years in 2023, he is still going strong with RFX. During this time Shirley Bellavance was hired in the accounting department, and still works for us today! All throughout the years, she has been the glue that kept things together.

💡The deregulation of the trucking industry in the late 1970s was a direct follow-up to the Federal-Aid Highway Amendments of 1974, it highlighted the inefficiencies caused by outdated regulations and helped the start of formal deregulation that would follow.

☎️ Old dispatch logs tell stories of securing trucks at midnight for urgent shipments, with staff using pay-phones on the roadside to confirm details. This proved RFX’s ability to adapt and deliver.

08/26/2025

"Jeff is indispensable to our success. His initiative, problem-solving skills, and commitment keep our team moving forward.” - Jason Gassman, CFO
Jeff Simons joined us one year ago because he "heard nothing but good things about the company" and we're happy to have him on . Jeff enjoys spending time with his family and anything sports related. A true team player; in school Jeff placed 25th in the National Chess Tournament for his division and played football -- even his college thesis was on fans storming the court at sporting events.

08/21/2025

Through the Years - RFX in the 60's 🚚
🚛 After Tom Sr.’s sudden passing in 1960, Marion Welby took over as President of RFX, stepping into the role with no trucking experience but unmatched determination.
💡 She surrounded herself with strong advisors, learned quickly, and led the company to consistent growth and profitability.
🎄 At Christmas parties, Marion’s generosity shone—she gifted pearl necklaces to women employees, a gesture remembered for generations.
📈 Under her leadership, RFX grew stronger every quarter, earning respect from customers, competitors, and contractors alike.
❄︎ She made history by purchasing the first Thermo-King unit sold in Massachusetts, supporting the Dimitri family’s new business.
🎶 Marion loved a good sing-a-long, hiring accordion players to bring joy to RFX’s annual celebrations.

08/14/2025

Through the Years - RFX in the 50's 🚚
Over the next weeks, we’ll be sharing the history of RFX and where we are today.
❄️ Founded in 1952 by Thomas E. Welby Sr., RFX was Massachusetts' first refrigerated carrier.
🐟 RFX initially operated from Boston’s fish piers.
🚛“Up and Over-Vinnie O’Brien” was a legend for loading trailers faster than anyone and was with RFX for 50 years.

07/04/2025

🇺🇸🌟 This 4th of July, we celebrate the birthday of our great country. 🌟🇺🇸
We want to honor those whose sacrifice and service continues to protect those freedoms.

06/17/2025

“Big shoutout to Brian on the Capacity team. The guy’s a machine—always stepping up, always reliable. Whether it’s helping a carrier, backing up a teammate, or keeping our customers covered, he’s locked in. Brian handles our dedicated carrier relationships like a pro and never hesitates to go the extra mile. We appreciate everything you do, Brian!” - Kevin Simons, Vice President
Brian says RFX is truly like family and he knew right away it was the right place for him. When he’s not working, he enjoys time with his wife and daughter, going to baseball games, being in the wilderness, and driving go karts. He has also performed in Rodeos and can play 4 instruments!